The Craddock Group is a service-disabled veteran-owned business that provides real estate and strategic planning solutions. They have been part of the development and implementation of strategic capital planning and public-private real estate solutions for multiple federal agencies, including the U.S. Departments of Veterans Affairs, Defense, Energy and Transportation and the General Services Administration, among others.
The client's expectation was to have the website rebuilt in a more accessible and easier platform, allowing its own employees to update it whenever they had a new case study, team member, or a hiring position available.
Besides migrating to a new platform, the client also required the design to be more modern, yet professional. Some of the website goals listed by the client were:
Goals & Challenges
The objective of this project was to improve the past site architecture, navigation, and design. The website needed to provide an easier and more visually pleasing browsing, helping users find relevant content easily.
Our main challenge was to implement a new efficient and dynamic design in a new platform, while still preserving the purpose of the original pages.
The design approach we followed to develop this project was the Lean UX process. Since the timeline was restricted, this approach helped us reduce wasted time and resources, resulting in a workable product in a short amount of time. Since a Lean UX process requires a lot of iteration, as we built the product we kept researching and receiving feedback from the client in order to update and make revisions that would better fit the end user.
Key Findings: Potential Users
Since the client's website has an institutional nature to it, we want it to be easier to navigate, showing efficiency and credibility.
Key Findings: Products
The Craddock Group offers three main core capabilities: Capital Planning & Budgeting, Real Estate Services, and Strategy & Financial Management.
Their approach to each service is best showcased by visiting each capability page and their respective case study. Therefore, the importance of implementing dynamic content, that way each capability page is automatically updated with its associated case study every time a new one is added to the site.
Wireframe: Low Fidelity
Wireframes were made to put the initial design ideas for the main pages into place before we dived into the prototype that was developed through Adobe UX.
Testimonial From Client
"Last year, we were fortunate to be referred to Laborem Edge when we were ready to redesign our old WordPress web site. We needed a fresh and modern look for our online presence, and the old site was not up to that task. George, John, and Amanda spent several hours working with us to arrive at the look we had in mind (but couldn’t articulate), and then they patiently worked with us on the content.
Due to client responsibilities, we sometimes had difficulty staying on schedule for our deliverables to them, but they were flexible and patient with us.
Now, we have a great looking site with fresh and updated content; plus, we can do minor updates ourselves. When we have a question about making certain changes, Amanda is super-responsive and eager to help. She also takes a teaching approach to her answers, and that helps us going forward.
We were not looking for a site that generates leads or attracts hits; nevertheless, our online presence is a crucial piece of our overall reputation in our industry. Laborem Edge understood our needs and purpose, and they helped us achieve them."
Director of Business Services
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