A Digital Marketing Agency

For Law Firms

We deliver high-quality clients

that result in consistent profit, month-over-month.

Digital Marketing Agency For Law Firms

We find and deliver high-quality clients that result in a consistent profit, month over month.

Achievements

Case Study: Law Firm

236% More Leads Than Predicted For Law Firm

Goal: Increase The Volume Of Law Leads

Every day people conduct searches on Google for legal services because they do not have a go-to attorney. That is why we focused all efforts and marketing investment on online search engines, using only terms that are the most likely to lead to new client acquisitions.

ConversionRate

The industry average is 6.98%

26%

2.4x

Avg. Cost Per Lead

Lower than expected

Case Study

236% More Leads Than Predicted For Law Firm

Goal: Increase The Volume Of

Law Leads

Every day people conduct searches on Google for legal services because they do not have a go-to attorney. That is why we focused all efforts and marketing investment on online search engines, using only terms that are the most likely to lead to new client acquisitions.

ConversionRate

Avg. Cost Per Lead

It's About Calls, Not Clicks

While ad clicks and website traffic are important, it all comes down to actual leads. You may attract a lot of clients to your contracting business with a great ad. However, once inside, if no-one buys, you won't earn a return on investment (ROI). At Laborem Edge, we are 100% focused on leads.


We track everything from the keyword someone types on Google → to the ad they click on → to the landing page they visit → to the recording of the actual phone call. Then we share the data with you, so you can review your leads, know which marketing efforts are profitable, and even use the recordings for training your team.

Generate Leads For Your Law Firm

Some of the most common questions are "Will Google Ads bring me the number of leads I need?" or "Will it work for my business?". Pay-Per-Click (PPC) invests your money into ads that you only pay for when someone actually clicks on your message. Since you only pay for results, PPC advertising is a great fit for businesses of all sizes. Benefits of investing in Google Ads include:

  • Highly effective for businesses that need leads but are short on time.
  • Complements and improves your SEO efforts.
  • Is the only way to see word-for-word how people search for your products and services.
  • Only targets people actively interested in what you offer.
  • One of the most measurable marketing channels.
  • Provide true, non-anecdotal, evidence of which marketing efforts are yielding an ROI.

It's About Calls, Not Clicks

While ad clicks and website traffic are important, it all comes down to actual leads. You may attract a lot of clients to your contracting business with a great ad. However, once inside, if no-one buys, you won't earn a return on investment (ROI). At Laborem Edge, we are 100% focused on leads.


We track everything from the keyword someone types on Google → to the ad they click on → to the landing page they visit → to the recording of the actual phone call. Then we share the data with you, so you can review your leads, know which marketing efforts are profitable, and even use the recordings for training your team.

Generate New Leads For

Your Law Firm

Some of the most common questions are "Will Google Ads bring me the number of leads I need?" or "Will it work for my business?". Pay-Per-Click (PPC) invests your money into ads that you only pay for when someone actually clicks on your message. Since you only pay for results, PPC advertising is a great fit for businesses of all sizes. Benefits of investing in Google Ads include:

  • Highly effective for businesses that need leads but are short on time.
  • Complements and improves your SEO efforts.
  • Is the only way to see word-for-word how people search for your products and services.
  • Only targets people actively interested in what you offer.
  • One of the most measurable marketing channels.
  • Provide true, non-anecdotal, evidence of which marketing efforts are yielding an ROI.

Our Approach

Pay-Per-Click Management Services should not be rushed or managed in a reactionary state. During our process, we take the time to do the research on the industry, the demographics, and the way people search.

Data Research Is Key

Successful PPC campaigns begin on a foundation of informed insights. No opinions, only facts. We do the upfront research to ensure your investment results in a profitable return. Here, we help you identify what has the best chance of working.

Target Keywords Based On ROI

We share our findings with you to start discussing more customized strategies and tactics for your local market. Here, we confirm your budget and initial month-to-month goals. We use the data and goals to create landing pages, ads, and content needed to begin generating leads.

Optimize Ads For Performance

We constantly A/B test your ads, to evaluate which messaging results in the most leads to your business. Then, we adjust the content, replacing your lowest performing ads with message to test the winner of the previous round, continuously improving your performance.

Turn Visitors Into Leads

After someone clicks on your ad and lands on your website, we still have to convince them to call or complete a contact form. Converting visitors to leads is what it all comes down to. Using conversion centered design, we ensure that your landing pages are as polished and persuasive as possible.

Our Approach

Pay-Per-Click Management Services should not be rushed or managed in a reactionary state. During our process, we take the time to do the research on the industry, the demographics, and the way people search.

1. Keyword Research

Successful PPC campaigns begin on a foundation of informed insights. No opinions, only facts. We do the upfront research to ensure your investment results in a profitable return. Here, we help you identify what has the best chance of working.

2. Target Keywords By ROI

We share our findings with you to start discussing more customized strategies and tactics for your local market. Here, we confirm your budget and initial month-to-month goals. We use the data to create landing pages, ads, and content needed to begin generating leads.

3. Optimize Ads

We constantly A/B test your ads, to evaluate which message results in the most leads to your business. Then, we adjust your ads, replacing your lowest performing with a different message to compete with the previous winner, continuously improving your results.

4. Generate Leads

After someone clicks on your ad and lands on your site, we still need to qualify them and get them to contact you. Using conversion focused designs, your landing pages are as polished and persuasive as possible to generate you new business!

Meet Our Team

John Marin

Co-Founder

Sarah Horchler

Paid Search Manager

Austin Manning

Business Development

Amanda Teixeira

Communications Specialist

George Copeland

Co-Founder

We've Helped Hundreds Of Businesses

"We've been working with Laborem Edge for about a year or so and have been so happy with their responsiveness! Whenever we have questions it just takes and email and the issue is solved. Thank you so much!"

- Christine Evanko

"They take the time to explain their process and are actively working daily to make sure your budget is getting spent the right way. I can honestly say that this team is the best internet marketing team we have partnered with ever. I would not hesitate to endorse them anytime."

- Caleb Wilson

"Laborem Edge has been managing several campaigns for my business for the last year. We have seen a marked increase in calls and inquiries from potential clients during this time, thanks to their efforts."

- Ben Tyree

"Every time I call with a problem Laborem Edge is there to help me. My type of business requires constant updating of my website and they are there to accommodate my needs."

- Amy Spearing

"Their team is really committed to you meeting your goals. Most shops claim this up front and then it turns into a negotiation over what they can sell you. John and George constantly circled back to my goals as we made decisions together which is exactly what I wanted."

- Trey Noe

"The company and their representatives are extremely professional and knowledgeable. I’ve been in business for over 17 years and have tried numerous of local companies in Richmond. Laborem Edge exceed my expectations"

- Kwan Wongvian

"Excellent business, George really pours his heart into all of his work! He most definitely takes care of all of your needs professionally, timely, and enthusiastically!"

- Britni Jackowski

"I worked with George / Laborem Edge on a few projects and every time he's come through with flying colors. He thinks through the project and put a tremendous amount of time into understanding your business so that the final outcome hits on all of the points you want to promote."

- Matt Russel

We Love Helping People Grow Their Businesses

"We've been working with Laborem Edge for about a year or so and have been so happy with their responsiveness! Whenever we have questions it just takes and email and the issue is solved. Thank you so much!"

- Christine Evanko

"They take the time to explain their process and are actively working daily to make sure your budget is getting spent the right way. I can honestly say that this team is the best internet marketing team we have partnered with ever. I would not hesitate to endorse them anytime."

- Caleb Wilson

"Laborem Edge has been managing several campaigns for my business for the last year. We have seen a marked increase in calls and inquiries from potential clients during this time, thanks to their efforts."

- Ben Tyree

"Every time I call with a problem Laborem Edge is there to help me. My type of business requires constant updating of my website and they are there to accommodate my needs."

- Amy Spearing

"Their team is really committed to you meeting your goals. Most shops claim this up front and then it turns into a negotiation over what they can sell you. John and George constantly circled back to my goals as we made decisions together which is exactly what I wanted."

- Trey Noe

"The company and their representatives are extremely professional and knowledgeable. I’ve been in business for over 17 years and have tried numerous of local companies in Richmond. Laborem Edge exceed my expectations."

- Kwan Wongvian

"I worked with George / Laborem Edge on a few projects and every time he's come through with flying colors. He thinks through the project and put a tremendous amount of time into understanding your business so that the final outcome hits on all of the points you want to promote."

- Matt Russel

"Excellent business, George really pours his heart into all of his work! He most definitely takes care of all of your needs professionally, timely, and enthusiastically!"

- Britni Jackowski

Are You Ready To Grow Your Law Firm?

Schedule Your

Free Consultation

Questions?

Mailing Address

2421 Westwood Ave - Suite G

Richmond, VA 23230

© 2021 Laborem Edge, LLC. All Rights Reserved.